Why we built Joori
"Becoming someone new. Slowly, with dignity."
Life transitions are some of the most profound experiences we go through. Leaving a relationship. Starting over in a new city. Grieving a loss. Beginning again after years of staying still.
These moments deserve more than productivity apps that gamify our habits, more than social feeds that amplify comparison, more than AI that treats us like data points.
A personal note
I built Joori because I've been there. I've sat in the middle of a transition, uncertain and unmoored, wondering if what I was feeling was normal or if I was falling behind.
Everyone goes through these seasons. The friend who seems to have it together? They've had theirs too. What I learned is that transitions don't need to be rushed or optimized. They need to be witnessed.
Joori started as something I built for myself. A quiet place to write without pressure, to notice patterns without judgment, to close chapters with intention. It helped me. And now I'm sharing it in case it might help you too.
Presence over productivity
Joori was born from a simple belief: during times of change, what we need most isn't optimization. It's witnessing. Someone (or something) that notices without judging. That holds space without pushing.
That's why there are no streaks in Joori. No achievements. No metrics telling you how "well" you're doing at being a person going through something difficult.
Time-bound by design
Most apps want you forever. Joori is built to end.
You choose a journey: 4, 8, or 12 weeks. When your time comes, Joori offers a closing ritual: a chance to look back, receive a final letter, and step forward. Endings are not failures here. They are completions.
Restraint is care
Joori reaches out 2-3 times per week, never more. If you don't respond, that's honored. Silence is a valid state, not a problem to solve.
A note about mental health
Joori is not a substitute for professional mental health support.
We built Joori as a reflective space. A place to write, to pause, to notice. But it is not therapy. It is not counseling. It cannot diagnose or treat any condition.
If you are struggling with your mental health, please reach out to a qualified professional. If you're in crisis, contact a crisis helpline in your area.
Joori can be a gentle companion during transition, but human support and professional care remain irreplaceable.
Thank you for being here. Whatever transition you're moving through, we hope Joori can be a quiet presence along the way.